Blog Overview & Introduction to Shrujan

Blog Overview

TWO ORGANIZATIONS / BUSINESSES ARE DETAILED IN THIS BLOG:

1. Srujan

2. Qasab / Khamir Crafts Resource Center

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Both of these organizations are similar in many respects.

The first one detailed here in this blog is

Srujan.

This concludes the Blog Overview.

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Introduction to Srujan

Shrujan is a non-profit organization that makes high-end, high quality textiles. It is perhaps the most successful organization in Kutch, in terms of being able to mobilize the varied weaving styles of the tribes in the area under one roof, in such a manner that their productions can be presented & sold to the outside world in a viable manner.

The styles come from traditional Kutchi tribal embroidery, and the goods are embroidered by the tribal workers. The patterns & designs are drawn in the Srujan workshops. See the section of this blog entitled "Workshop & Design Area" for more details.

Shrujan has a website: http://www.shrujan.org/docs/about.htm It does not have many product photos uploaded, but it does have some interesting information about Shrujan.

From a purely business logistics perspective, Shrujan and Qasab (after Srujan, Qasab is the other organization detailed in this blog) are probably the best established organizations in Kutch, for making any kind of export orders -- bulk quantity or otherwise. For Kutchi tribal embroidery, they are the best such business from Kutch (that I know of) where the quality can be trusted, and the product line is well-enough established that one knows what to expect. The goods are priced as higher-end items, but the quality is great, they come from a well established (non-profit) organization, the brand is respected & known throughout India, and it can be known that a good percentage of the profits will go to the workers.

The goods, to me, are certainly Westernized versions of traditional Kutchi embroidered goods. That said, I am sure there is a market for these in the USA.

For an order of $1,000, a 10% discount is given on the total order cost. For an order of $2200 (100,000 INR / 1 lahk rupees), a discount of 20% is given.

Any of these items & styles can be remade & reordered in bulk.

Shrujan also has a smaller store right here in Vadodara, so that should make doing business with them easier.

Keep in mind that all of these items are made by hand and that it can take months to make one of the more elaborate pieces.